We've looked into the UK's top 50 accounting firms (minus the "Big Four") to see how good they are at blogging and social media. Below is a link to coverage on Accounting Web as well as an infographic with our key findings. You can download our report for free and request a personalised report for your firm here.
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Key findings from Passle's research into the content marketing habits of accounting firms
Acountants are still bamboozled by social media and blogging, research from the content marketing platform Passle has revealed.
According to the research, Grant Thornton topped the crop of firms showcasing its expertise online, with Mazars and Kingston Smith closely following. Passle analysed how the top 50 accounting firms performed online by measuring the number of knowledge pieces published, social media followers (LinkedIn, Facebook, YouTube and Twitter), engagement levels and their Klout scores.
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Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...
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