This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

The rule of thirds for content

In photography and design, there is a well-understood concept where the image is broken down into thirds. Each third becomes an important part of the image and is a guide for where to place your subject.

The same is true for snackable content. Each third of your post contains an important and unmissable piece of your insight as a whole.

Firstly, a good post needs context.

Why are you writing the post, where did the idea come from and why is it relevant?

Second, the point.

The whole purpose of the post. It might be a statistic, something learned from an event or an industry development. Whatever it is - this is the meat of the content sandwich. Don't skimp.

Finally, the opinion.

This is your opportunity to add value for your reader. What does your statistic or learning mean, why is your point important for the reader and what should they do about it?

Just as in design and photography, the rule of thirds isn't hard and fast - but it is a great guideline if you are writing your first posts or trying to improve.

The “Rule of Thirds” one of the first things that beginner photographers learn about in classes on photography and rightly so as it can help you create well balanced and interesting shots. I will say right up front however that rules are meant to be broken and ignoring this one doesn’t mean your images are necessarily unbalanced or uninteresting. However a wise person once told me that if you intend to break a rule you should always learn it first to make sure your breaking of it is all the more effective!

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.

Subscribe

No thanks