Eugene McCormick

12/17/2025 12:56:52 PM

CMO Series EP189 - Kathryn Whitaker of Burr & Forman on Turning Moments into Momentum in Legal Marketing

By Eugene McCormick Alex Haidar Charlotte Knight +1 more...

Law firms are no longer operating in a period of stability; they require momentum. Marketing leaders are expected to evolve alongside the...

11/26/2025 2:07:04 PM

By Charlotte Knight Charles Cousins Eugene McCormick +3 more...

For this year’s Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to...

11/14/2025 10:56:40 PM

By Alex Haidar Eugene McCormick

Cross-selling has been talked about for decades, yet very few firms feel they have really cracked the nut. That tension between the...

10/22/2025 12:08:41 PM

By Eugene McCormick Charlotte Knight Samuel Page

In an industry where tradition often outweighs transformation, building trust and influence is the foundation for earning long-term...

10/8/2025 10:03:56 AM

By Eugene McCormick Yasmin Zand Charlotte Knight

With 59 authors publishing nearly 240 thought leadership pieces since October 2023, Barnes & Thornburg has embraced Passle to empower its...

9/23/2025 1:23:10 PM

By Eugene McCormick Charlotte Knight Dionne Cole

Boutique firms are continually finding new ways to stand out, tackle significant cases, and make a lasting impact. In today's episode of...

6/30/2025 12:41:23 PM

By Eugene McCormick Yasmin Zand Charlotte Knight

Known for its powerhouse litigation team, Boies Schiller Flexner had traditionally focused its brand on courtroom excellence rather than...

10/23/2024 11:24:54 AM

By Eugene McCormick Charlotte Knight Sonali Badul

In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene...