Known for its powerhouse litigation team, Boies Schiller Flexner had traditionally focused its brand on courtroom excellence rather than content creation. But in April 2025, the firm took a new step forward, launching Passle as a way to explore thought leadership in a way that felt natural, efficient, and aligned with their strengths.

During their pilot, one group of authors managed to quadruple their thought leadership in a matter of weeks, proving that even the busiest litigators can share meaningful perspectives without slowing down their practice.

For Robin Davidson, Head of Business Development & Communications, this move is about more than just publishing content - it’s about elevating the firm’s brand and giving attorneys the tools to connect with clients and the broader legal community in a new, impactful way.

Passle has made the process simple, helping the firm overcome common barriers to content creation and offering a platform that empowers even first-time contributors to share their expertise with confidence.

Watch the video to hear Robin Davidson discuss how Boies Schiller is using Passle to give thought leadership a fresh start, and what it means for the firm’s future.