Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the people and capability you bring to the table is so important.
In this special live recording of the CMO Series Podcast, Jeffrey Greenbaum, Managing Partner at Frankfurt Kurnit Klein and Selz takes us through his insights and learnings from leading a successful thought leadership program as a managing partner.
"It was very clear to me that thought leadership was really important, that you need to be out there showing to people that you are the expert."
- Jeffrey Greenbaum, Adlaw Expert & Managing Partner at FKKS.
The most successful lawyers don’t just excel at their craft—they build a recognizable brand.
- They explain what's happening in a digestible way
- They regularly show the knowledge they bring to clients and prospects
- They establish themselves as the go-to experts.
It’s not just about doing great work—it’s about ensuring the world knows you can help.