I am currently reading Arnie Kuenn and Brad Kuenn's fantastic Content Marketing Works: 8 Steps to Transform your Business.
One section in particular gives 16 examples of effective types of content your business could use. I recommend buying the book to see why they recommend these as particularly effective. In the meantime, here they are, simply listed:
- Press releases
- Top lists
- Curation
- Pricing & costs
- Comparisons & Reviews
- Resource Pages
- Interviews
- Round ups
- Infographics
- Videos
- Webinars
- Podcasts
- Product pages
- Case Studies
- Whitepapers
- Free guides
How many of these are you doing? If the answer is none, then it might be time taking a good look at your content marketing strategy (and maybe investing in their book).