10 Apr, 2024 Take away from LMA 2024: The 'B' Word By Ed Lovatt Achieving Differentiation Through Branding in Law Firms In today's competitive legal landscape, establishing a strong brand is crucial...
17 Oct, 2023 CMO Series Ep117 - Justin Portaz of Jenner & Block on Trusting your Team: Lessons From a Legal CMO By Ed Lovatt Charlotte Knight Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a...
10 Oct, 2023 CMO Series EP116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm By Ed Lovatt Charlotte Knight Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed...
12 Sep, 2023 CMO Series EP112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing By Ed Lovatt Charlotte Knight Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
07 Sep, 2023 CMO Series EP111 - Rich Bracken on Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23 By Ed Lovatt Charlotte Knight Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
01 Aug, 2023 CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development By Agnieszka Chorzepa Ed Lovatt Charlotte Knight While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can...
25 Jul, 2023 CMO Series EP104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing By Charlotte Knight Ed Lovatt There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that...
23 May, 2023 Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD By Charlotte Knight Ed Lovatt Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...