Oct 17, 2023 CMO Series Ep117 - Justin Portaz of Jenner & Block on Trusting your Team: Lessons From a Legal CMO By Ed Lovatt Charlotte Knight Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a...
Oct 10, 2023 CMO Series EP116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm By Ed Lovatt Charlotte Knight Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed...
Sep 12, 2023 CMO Series EP112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing By Ed Lovatt Charlotte Knight Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
Sep 07, 2023 CMO Series EP111 - Rich Bracken on Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23 By Ed Lovatt Charlotte Knight Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
Aug 01, 2023 CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development By Agnieszka Chorzepa Ed Lovatt Charlotte Knight While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can...
Jul 25, 2023 CMO Series EP104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing By Charlotte Knight Ed Lovatt There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that...
May 23, 2023 Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD By Charlotte Knight Ed Lovatt Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...
May 18, 2023 CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate By Charlotte Knight Ed Lovatt By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...