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Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Ed Lovatt
Enterprise Sales Director, Passle
Washington, DC, United States
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Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed...
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Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
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Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
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While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can...
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There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that...
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Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...
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By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...
