Dec 20, 2022 CMO Series EP73 - Michael Hertz of White & Case on leading innovation in law firms By Charlotte Knight Ed Lovatt Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...
Nov 08, 2022 CMO Series EP69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer By Charlotte Knight Ed Lovatt As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution,...
Oct 18, 2022 LMA Southwest Conference - A round up from Texas By Ed Lovatt Where does one start when trying to round up the LMA Southwest Conference? There were many hot topics covered and some great sessions...
Sep 13, 2022 CMO Series EP61 - Christa Crane of Loeb & Loeb LLP on the challenges and opportunities of hybrid work for legal marketing teams By Charlotte Knight Ed Lovatt The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and...
Aug 30, 2022 CMO Series EP59 - Lynn Tellefsen-Stehle of Structura Strategy Group on the forms and benefits of agile marketing for law firms By Charlotte Knight Ed Lovatt With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority...
Aug 18, 2022 CMO Series EP57 - Shanon Lazarus of Bressler, Amery & Ross on transforming the firm's approach to BD from the ground up By Charlotte Knight Ed Lovatt As functions, marketing and business development are maturing in the legal industry, firms have come to rely on these functions to...
Aug 03, 2022 30 Years of LMA in New York: Join us for a Summer Soirée on Thursday, August 11, 2022 By Ed Lovatt The LMA New York Group is celebrating a massive milestone of 30 years, and in honor of this they are bringing back the popular Summer...
Aug 02, 2022 CMO Series EP54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO By Charlotte Knight Ed Lovatt In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...