May 23, 2023 Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD By Charlotte Knight Ed Lovatt Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...
May 18, 2023 CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate By Charlotte Knight Ed Lovatt By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...
May 17, 2023 Keep On Amplifying: Recap of LMA Annual Conference 2023 By Ed Lovatt The LMA Mid-Atlantic region had a casual catch up today to recap on the brilliant conference nearly a month ago. Chris Fritsch led the...
May 09, 2023 CMO Series EP92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing By Charlotte Knight Ed Lovatt Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and...
Feb 28, 2023 CMO Series EP81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs By Charlotte Knight Ed Lovatt Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your...
Feb 14, 2023 #FollowFriday Conference - empowering women to be better leaders, mentors, colleagues and friends By Ed Lovatt With International Women's Day right around the corner I wanted to highlight the fantastic initiative that a friend and partner of Passle...
Dec 20, 2022 CMO Series EP73 - Michael Hertz of White & Case on leading innovation in law firms By Charlotte Knight Ed Lovatt Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...
Nov 08, 2022 CMO Series EP69 - Deirdre Christin of Covington and Burling on building a more impactful career as a legal marketer By Charlotte Knight Ed Lovatt As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution,...