April 27, 2016 | less than a minute read

Don't ask your prospects to marry you on the first date!

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If you dropped down on one knee on a first date, people, including your date, would be understandably worried.

The article below shows how the sales process should be akin to a more 'normal' first date: get to know your prospect, show a bit of yourself, but don't scare them away by demanding too much commitment too soon.

Content marketing is essentially the antidote to that hard sell, attract your prospects with it and let the relationship develop before popping the question.

Businesses usually fall in the trap of saying too much within a marketing push by asking immediate conversions or sales. The result: few conversions or no conversions at all. In this article I am going to talk to you about three different types of customer intent and how to optimize your communication efforts for each type of intent.