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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

3 Companies I'm Excited to See at B2B Content Marketing Toolkit

Our collaborative event with WeWork is right around the corner and I thought I'd write a quick post to tell you about 3 companies I'm excited to see.

1. Idio

. I don't know much more about Idio than their brochure website has told me, but I have to say their personalisation services have me intrigued. Consumer and purchasing psychology has always interested me, and I want to know more about how Idio use machine-learning to personalise customer journeys and predict their intentions.

2. Brighttheir work, I like the Dyson confetti one the most.

. The founders of Bright, Iain Swan and Dave Williams, are not only lovely people, but (as their company name suggests) extremely intelligent. I first met them at an event a few months back and I was blown away by their enthusiasm and knowledge about their craft. Bright help organisations turn their audience into brand advocates by creating compelling and memorable brand experiences. Here's some of

3. CANDDi

. These guys have an incredibly helpful product that I use several times a week. In brief, they basically identify a fifth of the traffic that comes to your website; letting your sales team know exactly who to get in touch with. I've spoken with a few of the CANDDi team over the phone before, so will be a great to put faces to names.

Ever wanted to meet the most exciting brands working in content marketing all in one place? The B2B Content Marketing Toolkit is a gathering of the most innovative B2B content marketing companies across Europe, handpicked by Claire Trévien, Head of Content Marketing at Passle. Join us and find out how to take your content marketing strategy to the next level!

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b2b toolkit