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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Podcast advice for the New Director of Business Development in a law firm

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Tom Elgar
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Tom Elgar
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Mark Grant gives a great interview both on the day to day politics of a Business Development role in a law firm and much broader thoughts, such as the need for clear market positioning:

"We are experts in Brand management and Employment. What we do well, we do absolutely excellently. We don't try to be all things to all men."

Getting the top job for the first time is a daunting experience. Mark Grant, Director of Business Development at the highly successful law firm Lewis Silkin, gives advice that supports sticking with gut instinct as much as it does on careful planning.
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lewis silkin, business development, law

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Tom Elgar
Co-founder

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Tom Elgar
Co-founder

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