Oct 31, 2023 Content metrics to inform your 'BD Loop' By Olivia Backon So, your experts are creating content, sharing their expertise and building their online presence…fantastic! Now you've got metrics like...
Dec 06, 2022 Continuous Improvement: The Principle Behind It Coming Home 🦁🏆 By Freddy Dobinson At 19 years old, Jude Bellingham is churning out disturbingly good performances at this year's World Cup. It's remarkable as he appears...
Sep 28, 2022 Legal Business Development Strategies Panel - Preparing for 2023 By James Barclay Yesterday, David Ackert ran an insightful panel focused on Business Development Strategies for law firms into 2023. David was joined by 3...
May 04, 2022 Can Law firms COPE in 2022? By Connor Kinnear Adam Elgar Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
Feb 01, 2022 Marketing Partners Forum 2022 - Strategic Planning Around Junior Partners By Alistair Bone Suffice it to say, the past twenty-four months have proven especially challenging for many junior law firm partners. Thanks to a global...
Jan 31, 2022 Marketing Partners Forum 2022 - Achieving the most out of a Law Firm's Industry or Sector Approach By Alistair Bone Just over a week ago, the Passle team was fortunate enough to attend the Thomson Reuters Marketing Partners Forum in Florida. Not only...
Dec 08, 2021 Are Law Firm Marketing Professionals Finally Seeing Their Value Recognised? By Will Eke I work on a daily basis with marketing and business development folk at law firms who are in operational, strategic and supporting roles...
Dec 02, 2021 Business Development in a Digital World - Panel Discussion with Taylor English By Freddy Dobinson James Barclay It's been great fun returning to in-person events and meetings over the past couple of months. James Barclay and I had the pleasure of...
Oct 06, 2021 Passle Insiders Club: Stephen Fairweather of Charles Russell Speechlys on constructing the user journey. By Samuel Page Will Eke Marketers in professional services are constantly challenging the boundaries of what is possible. At our latest Insiders Club webinar we...
Sep 24, 2021 Realigning BD & Marketing Departments To Ensure A Seat At The Table. By Will Eke I attended the recent PM Forum virtual event this week and whilst there was some great content and speakers showcasing their skills but...
Aug 20, 2021 You've got an event coming up... now what? By Freddy Dobinson Every advantage should be squeezed from every marketing dollar (pound) spent. One way to do this is to create content in line and...
Aug 18, 2021 Encourage Virtual 1-2-1 Communication By Alistair Bone As the weeks pass by and life starts to resemble some form of normality, business's have been adapting the way they communicate with...
Jun 10, 2021 How growth leaders in professional services are building winning teams By Alistair Bone Samuel Page The events of last year drove more professionals in the marketing and business development space to work from home, but they also drove...
Jun 09, 2021 How firms should contribute to the ESG initiatives of their clients and prospective clients. By Samuel Page Alistair Bone Professional services suppliers are not used to thinking about themselves as part of the supply chain. With more firms recognising the...
Feb 22, 2021 Passle Insiders Club Kickoff - Experts Panel By Freddy Dobinson The community of Marketers and Business Development experts in professional services never ceases to amaze us here at Passle. How do you...
Feb 11, 2021 Should Law firms Gate their Content or Not? By Connor Kinnear I have had a number of conversations with law firm clients over the last with weeks, discussing whether law firms should "Gate" their...