A fantastic article by Kimberly Reynolds over at the Social Media Examiner with 16 original ideas to promote your event through social media.
A couple of things are great about the list: first it really encourages you to think about how different social media channels (including instagram) could be used towards that single goal. Second, there's a real emphasis on how to harness visuals, such as using quote overlays, that can really add professionalism to your marketing, as well as generate interest. A must read.

/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-17-10-22-00-503-6aabbf483163f6587eb8338f.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-22-10-37-23-300-6ab25a63c925049863711a3d.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-16-08-01-24-337-6aaa4cd47665c2e29134d439.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-09-10-12-42-36-296-6aa2a5bca166fca0660ae210.png)