This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

All Posts
| less than a minute read
Reposted from

Foursquare - The Collapse of Verb

Get in touch

Avatar
Brad van Leeuwen
Investor and techstars mentor

Get in touch

Avatar
Brad van Leeuwen
Investor and techstars mentor

To Google something is to search something on the net, probably on Google. To Skype someone is to call them using Skype. For a brand to become a verb is probably one of the best signs of their success.

For a while, you could Foursquare. It meant to check in, but sadly they couldn't find a way to monetise. This article shows a very interesting chart depicting the death of the verb 'to Foursquare'.

In May 2014 Foursquare removed check-ins and transformed the app into a lesser imitation of Yelp (using the accumulated reviews from Foursquare's loyal audience.)
www.junkyardsam.com/...
featured image

Sign up to receive all the latest insights from Passle. Subscribe now

Tags

startups, pivoting

Get in touch

Avatar
Brad van Leeuwen
Investor and techstars mentor

Get in touch

Avatar
Brad van Leeuwen
Investor and techstars mentor

Latest Insights