The results are not entirely surprising, finding that the emotional response is 25% higher than on static ads.
We're moving towards advertising flirting the line with inbound marketing, becoming more conversational rather than standalone.
The results are not entirely surprising, finding that the emotional response is 25% higher than on static ads.
We're moving towards advertising flirting the line with inbound marketing, becoming more conversational rather than standalone.
Positive emotional response to the ads was also higher by 25% on the interactive ads – again with the haircare brand providing an even stronger response. Dwell time was also better for the interactive format with the haircare ad keeping the audience onscreen for nearly twice as long as its static equivalent and the lottery brand for 41% longer.