The results are not entirely surprising, finding that the emotional response is 25% higher than on static ads.
We're moving towards advertising flirting the line with inbound marketing, becoming more conversational rather than standalone.
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Study Finds that Interactive Ads are More Successful Than Static Ones
Positive emotional response to the ads was also higher by 25% on the interactive ads – again with the haircare brand providing an even stronger response. Dwell time was also better for the interactive format with the haircare ad keeping the audience onscreen for nearly twice as long as its static equivalent and the lottery brand for 41% longer.
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Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...
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