5 things to check for your next marketing campaign
For many of us in Marketing, this is now the business end of the year. Plans and budgets have been prepared, strategies decided, now it's...
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LMA 2019: The next big thing is 'Service 'Metamorphosis
I am fortunate to be at the Legal Marketing Association Conference in Atlanta again this year and just attended the 2019 edition of the '
PSMG Conference 2019: Planning for change, adding real value to your clients and learning how to sell professional services
At a typically excellent event for PSMG, speakers at the annual conference delved into Professional Services and the Fourth Industrial...
Pricing and budget aren’t the customers’ pain point.
Often, when selling, we think we need to compete on the things that matter to us; which is usually money. This often drives salespeople...
Passle Podcast Episode 5 - "Five" minutes on Sales & Marketing alignment
In the fifth of our "five"-minute Podcast series, it's my turn to have a quick chat with Sam. We look at sales and marketing...
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