Open source. The $34 billion idea that marketers have a lot to learn from.
Open source is an approach to software development that sacrifices a measure of control in order to gain engagement from a wider...
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unknownx500
How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
unknownx500
Four ways to leverage your firm’s knowledge to improve your marketing and sales results.
Expertise, knowledge and experience set your organisation aside from the competition. Leveraging this expertise in sales and marketing...
unknownx500
How to be a best in class technology vendor
As a technology provider it is important that we create a lasting relationship with our clients.
This should be a key part of any...
How To Change The Global Perception of a B2B Brand
From talking to various B2B organisations it appears that there is a challenge to change their brand perception in the market. Whether...
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