When people talk about brand or branding for law firms, it's generally from the client perspective. But what about the importance of employer brand?

This is a great article showing how powerful the right message can be for recruiting top talent.

Keystone Law has a crystal clear proposition - "law set free". It means as much, if not more, to potential employees than clients. And it seems to be working.

The result? A workforce of committed, like-minded people who are all working for the same firm for the same reasons. Shared values and a shared ethos at the drop of a hat.

Simples.