The Content Marketing Institute has released today the results of its Content Marketing Survey into the habits of B2C and B2B marketers.
The results aren't too promising for B2B marketers! It seems that they are less likely than their B2C counterparts to:
- meet frequently with their content marketing teams
- extract value from those meetings
- document their content marketing strategy
- feel effective at content marketing (38% vs 30%)
The B2B Marketing report shows that B2B marketers rate in-person events as the most effective tactic (71%), but social media is the most used (93%).
B2C marketers prefers Facebook still (66%), while Linkedin is in the lead for B2B marketers (94%), followed by Twitter (87%), Facebook (84%), and YouTube (74%).
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These findings and more come from the Content Marketing Institute/MarketingProfs sixth-annual content marketing survey, B2C Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, sponsored by TrackMaven. The 2016 B2B survey results were released two weeks ago.