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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

1220 results for: b2b marketing
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Here at Passle we are looking to walk the walk when it comes to content production and it made me think about the barriers that come with...
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At the recent ESG conference hosted by the fantastic PSMG, we were fortunate enough to listen to the impressive Alexander Rhodes, Partner...
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Have you ever heard a song and not really thought much of it but as it plays again and again on the radio you find yourself humming along...
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Every advantage should be squeezed from every marketing dollar (pound) spent.One way to do this is to create content in line and...
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As the weeks pass by and life starts to resemble some form of normality, business's have been adapting the way they communicate with...
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There seem to be three types of people when it comes to establishing desirable behaviours. There are Those who are entirely uninterested...
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The team here at Passle recently published our annual UK Legal Thought Leadership Index.  There are a number of measurements throughout...
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I can still identify with most young people's frustration, terror and confusion at the prospect of hunting for a new job. It's actually...
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I love the quote below by Mo Bunnell who specializes in helping experts in professional Service firms with their business development or...
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The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...
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A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and...
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Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....
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You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...
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I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs Value. ...
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Lawyers are clever, but they are busy. So if you want them to step away from their fee work to create content to engage their clients,...
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I wrote the post below a year ago.  It has been a hell of a year.  How we stay close to clients and reinforce our position as their...