PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Here at Passle we are looking to walk the walk when it comes to content production and it made me think about the barriers that come with...

At the recent ESG conference hosted by the fantastic PSMG, we were fortunate enough to listen to the impressive Alexander Rhodes, Partner...

Have you ever heard a song and not really thought much of it but as it plays again and again on the radio you find yourself humming along...

Every advantage should be squeezed from every marketing dollar (pound) spent. One way to do this is to create content in line and...

As the weeks pass by and life starts to resemble some form of normality, business's have been adapting the way they communicate with...

There seem to be three types of people when it comes to establishing desirable behaviours. There are  Those who are entirely uninterested...

The team here at Passle recently published our annual UK Legal Thought Leadership Index.  There are a number of measurements throughout...

I can still identify with most young people's frustration, terror and confusion at the prospect of hunting for a new job. It's actually...

I love the quote below by Mo Bunnell who specializes in helping experts in professional Service firms with their business development or...

The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...

A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and...

Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....

You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...

I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs Value.  ...

Lawyers are clever, but they are busy. So if you want them to step away from their fee work to create content to engage their clients,...

I wrote the post below a year ago.  It has been a hell of a year.  How we stay close to clients and reinforce our position as their...