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Michelin buys BookaTable

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Tom Elgar
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Tom Elgar
Co-founder

This is interesting simply because it shows that if you create good content around a niche with an original angle it creates real value over and above its core marketing aim. 

For Michelin this means that, with a technology arm like BookaTable, they can now aim to grab a large chunk of the European restaurant reservation market. A long way from tyres.

Michelin is today announcing its acquisition of BookaTable, demonstrating the Group's intention to accelerate its development in the online restaurant reservation market in Europe.
www.michelin.com/...

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Get in touch

Avatar
Tom Elgar
Co-founder

Get in touch

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Tom Elgar
Co-founder

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