It's pretty impossible to get away from content marketing these days, but is it for everyone? As a B2B company, you might think your product is too 'boring' or 'unsexy' for this strategy, but fortunately, that's not the case. Claire Trevien, Head of Content Marketing at Passle, will share tips on how to create the right content and sustain your efforts throughout the year by creating an achievable content marketing strategy.