You've probably heard the ruckus surrounding the launch of Instagram Stories, but before you rush into a decision for your business accounts, have a look at this handy flowchart.
| less than a minute read
Instagram Stories vs Snapchat Stories
Instagram Stories are here, and they’re already huge. Almost identical to Snapchat stories, Instagram users can now share a series of photos or videos with their followers that will disappear after 24 hours. The change has left many brands, influencers, and content creators confused: should you use Instagram Stories, Snapchat, or both?
Sign up to receive all the latest insights from Passle. Subscribe now
A firm can spend eighteen months and a small fortune recruiting a partner, walk them through the door, and then quietly leave them to...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-19-301-6a6274b3ab3f24f1af8b762b.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-08-10-762-6a6274aa4d7fda4aff7dcd7a.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-08-11-10-49-23-287-6a7afe338407e466539ac1d8.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-20-03-00-578-6a627374ab3f24f1af8b6261.png)