You've probably heard the ruckus surrounding the launch of Instagram Stories, but before you rush into a decision for your business accounts, have a look at this handy flowchart.
| less than a minute read
Instagram Stories vs Snapchat Stories
Instagram Stories are here, and they’re already huge. Almost identical to Snapchat stories, Instagram users can now share a series of photos or videos with their followers that will disappear after 24 hours. The change has left many brands, influencers, and content creators confused: should you use Instagram Stories, Snapchat, or both?
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