You've probably heard the ruckus surrounding the launch of Instagram Stories, but before you rush into a decision for your business accounts, have a look at this handy flowchart.
| less than a minute read
Instagram Stories vs Snapchat Stories
Instagram Stories are here, and they’re already huge. Almost identical to Snapchat stories, Instagram users can now share a series of photos or videos with their followers that will disappear after 24 hours. The change has left many brands, influencers, and content creators confused: should you use Instagram Stories, Snapchat, or both?
Sign up to receive all the latest insights from Passle. Subscribe now
A firm can spend eighteen months and a small fortune recruiting a partner, walk them through the door, and then quietly leave them to...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-19-58-16-342-6a6272584d7fda4aff7da931.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-22-33-879-6a6223a9e30065ccfb614a53.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-08-07-11-49-58-630-6a75c666b87c852c51a9d941.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-23-14-23-38-702-6a6223eaf739d4b296a6a522.png)