06 Mar, 2017 Snapchat for B2Bs? By Passle An interesting take on some potential use cases for Snapchat in the B2B space. For me, the major hindrance lies in the fact that the...
16 Feb, 2017 Does Snap Inc. Merit a $20 Billion Valuation? By Passle Very much the talk of the town, Snap's upcoming IPO at ~$20b is looking like a big ask to me. Especially in comparison to Facebook's IPO...
21 Nov, 2016 Snapchat or Instagram? By Passle Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...
24 Oct, 2016 Which social media network should my business prioritise? By Passle This is a question I often get asked, and I’m sure many people wish there was one straightforward answer. With B2B companies, the Big...
05 Sep, 2016 An Opportunity for PR to be Early Adopters with VR By Passle There are numerous examples of VR being utilised within the B2C space from North Face to Samsung via The British Olympic Team however we...
16 Aug, 2016 Social Media Week London #SMWLDN By Freddy Dobinson Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...
04 Aug, 2016 Instagram Stories vs Snapchat Stories By Passle You've probably heard the ruckus surrounding the launch of Instagram Stories, but before you rush into a decision for your business...
26 Nov, 2015 Real Madrid win the Content Strategy El Clasico thanks to new Signing Snapchat By Passle Earlier this week I asked whether Snapchat should be part of a B2B content marketing strategy. A few days since that post and Real Madrid...
12 Nov, 2015 Is it time to incorporate Snapchat into your B2B Content Marketing Strategy? By Passle With Snapchat’s latest results and the bold example of Marriott Hotels taking with lead with vlog sensations Casey Neistat and Louis...