04 Jul, 2018 Instagram & The Time Well Spent Philosophy By Passle At the turn of the year, Zuckerberg announced that Facebook would be focusing their efforts on ensuring that the time users spend on...
05 Apr, 2018 Zuckerberg on GDPR By Passle It's fair to say that Zuck and Co have had a rough time of it of late with regards to the data and privacy discussion. Not without good...
28 Sep, 2017 #Hashtagspiration: where to find it? By Passle This scenario might be familiar to you: you have a link or image to share online, but when it comes to hashtags, the well of inspiration...
20 Jul, 2017 How can you use Passle to maximise opportunities at events? By Passle Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...
17 May, 2017 5 software companies rocking Instagram By Passle Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...
09 May, 2017 3 steps to transform your personal social media accounts into professional ones By Passle Many of us first started using social media for personal reasons (Twitter, Instagram etc), but as Mike Reader recently pointed out, the...
03 May, 2017 Make your content work harder: repurpose it! By Passle I've given a fair few talks this year around the country on what to do after you hit 'publish'. The idea behind this is simple really:...
11 Apr, 2017 "You find inspiration in all sorts of places": 5 Questions for Mike Reader By Passle Earlier this month, I shared a link to a podcast in which I asked Mike Reader 5 questions on business strategy and content marketing. You...
06 Apr, 2017 Social Media: "It breaks down barriers and it makes business more personal." By Passle In our second podcast, we asked Mike Reader, National Director of Strategic Development at Pick Everard, 5 questions on business and...
21 Nov, 2016 Snapchat or Instagram? By Passle Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...
24 Oct, 2016 Which social media network should my business prioritise? By Passle This is a question I often get asked, and I’m sure many people wish there was one straightforward answer. With B2B companies, the Big...
04 Oct, 2016 5 top IFTTT recipes for marketers By Passle If This Then That (commonly known as IFTTT) is a fantastic free tool which lets you create ‘recipes’. Recipes are a simple two-step...
01 Sep, 2016 Top 3 ways of integrating social media into your content marketing strategy By Passle Does social media count as content marketing? The short answer is yes. Content marketing is a strategy that puts your audience first. It...
16 Aug, 2016 Social Media Week London #SMWLDN By Freddy Dobinson Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...
04 Aug, 2016 Instagram Stories vs Snapchat Stories By Passle You've probably heard the ruckus surrounding the launch of Instagram Stories, but before you rush into a decision for your business...
27 Jul, 2016 Instagram and Business: 7 Strategies for B2B Companies By Passle I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...