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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

GDPR without the product plug

I've been to a fair few GDPR talks over the last year and while half of them have been informative and helpful, the other half have used the uncertainty surrounding the issue to plug product after product.

With the speed at which GDPR approaches, we all do need to act quickly, no doubt soliciting the services of companies with the know-how. However, the fear and confusion it incites is being taken advantage of by those claiming to be experts. 

Make sure that when you are putting your GDPR strategy together, you don't fall for the quick fix product that claims to solve your issues immediately. Do your research, consult impartial sources and listen to varied opinions and advice like the following podcast from PwC.

Ian Todd, cyber security consultant, is joined by Jane Wainwright, privacy & data protection director, to discuss the General Data Protection Regulation (GDPR). Coming into effect in May 2018, this is the largest data protection change in a generation. With one year left to go, organisations are trying to understand data flows, consent mechanisms, binding corporate rules and how to assess their current level of readiness.

Tags

content marketing, b2b marketing, gdpr, pwc