I've been to a fair few GDPR talks over the last year and while half of them have been informative and helpful, the other half have used the uncertainty surrounding the issue to plug product after product.
With the speed at which GDPR approaches, we all do need to act quickly, no doubt soliciting the services of companies with the know-how. However, the fear and confusion it incites is being taken advantage of by those claiming to be experts.
Make sure that when you are putting your GDPR strategy together, you don't fall for the quick fix product that claims to solve your issues immediately. Do your research, consult impartial sources and listen to varied opinions and advice like the following podcast from PwC.