Philip Calvert reminded me of the post below which I wrote around this time last year in which I listed the things I'd like to see less of in 2017. In his podcast, in which I talked about various things content marketing and social media related, I said I was feeling overall positive about the direction in which B2B content is going. There's still a long way to go though, which means it's a great time for companies to do something a little different and really stand out.
Click through to see my list, which is still unfortunately relevant this year!
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2025-06-24-15-50-59-531-685ac963d81bf11b7522dd8e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-25-14-56-20-947-69c3f794d11ccf56ea7e162a.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-25-01-21-41-828-69c338a5e81277fde9a303c0.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-18-10-49-01-796-69ba831db11ab600b40a2d5e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-03-11-12-21-53-970-69b15e61aa0cefc7145a247d.png)


