Philip Calvert reminded me of the post below which I wrote around this time last year in which I listed the things I'd like to see less of in 2017. In his podcast, in which I talked about various things content marketing and social media related, I said I was feeling overall positive about the direction in which B2B content is going. There's still a long way to go though, which means it's a great time for companies to do something a little different and really stand out.
Click through to see my list, which is still unfortunately relevant this year!