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Content Marketing: 11 things I want to see less of in 2018

Philip Calvert reminded me of the post below which I wrote around this time last year in which I listed the things I'd like to see less of in 2017. In his podcast, in which I talked about various things content marketing and social media related, I said I was feeling overall positive about the direction in which B2B content is going. There's still a long way to go though, which means it's a great time for companies to do something a little different and really stand out.

Click through to see my list, which is still unfortunately relevant this year! 

We all have our bugbears when it comes to company blogs. Here are 11 oft-observed trends in business blogging that I would like to see go extinct. 


content marketing, b2b marketing, e2e, philip calvert, social media warriors