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Building a book of business isn’t about being perfect or staying invisible, it’s about being consistently authentic and recognizable long...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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Cross-selling is commonly recognized as one of the most powerful, yet missed, growth opportunities for law firms. As client expectations...
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There is no shortage of discussion about AI in legal marketing. What’s harder to find is clarity about what firms are actually doing...
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A consistent client experience doesn’t start with clients. It begins with strong internal alignment throughout the firm, built on trust,...
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As law firms double down on AI, 2026 is shaping up to be a year of reckoning rather than experimentation. In LegalTech News’ latest...
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In this episode, James Barclay CEO of Passle, discusses how legal technology is evolving to solve a big challenge in the legal industry:...
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James Barclay joins Ari Kaplan on the Reinventing Professionals Podcast to discuss why cross-selling is important for law firms, how...
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Standing out in a crowded market increasingly depends on carving out a clear niche and owning it with confidence. In this episode of CMO...
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As Managing Partners look ahead to 2026, the range of realistic growth options is narrowing. Some firms will pursue scale through mergers...
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As 2025 comes to a close, we're taking a moment to pause, reflect, and say thank you. This year has been defined by momentum, meaningful...
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Law firms are no longer operating in a period of stability; they require momentum. Marketing leaders are expected to evolve alongside the...
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What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of...
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LMA Boston’s “Hear From the Lawyers” panel, moderated by Jenna Fraser (Barnes & Thornburg) with the Partners Laurie Burlingame (Morse)...
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At LMA Mid-Atlantic's Winter Social in Washington DC, five CMOs discussed growth and how they can help drive it in 2026. Their takeaway?...
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"Never let the customer go down the street to another store—he might find they sell the same thing there and not come back."Mike...
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Driving business development in a mid-sized regional firm is rarely about large budgets. It’s about sharp strategy, creativity and the...
