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"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." Red Adair The world's most famous...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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For years, open rates have been the go-to metric for legal marketing professionals measuring the success of their email campaigns, both...
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We’re pleased to share the official speaker lineup for CMO Series Live 2026. This year's program brings together senior leaders who have...
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The window for being an AI "early adopter" has closed. That's the blunt message from Thomson Reuters' latest research and for Marketing...
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The piece below from Law.com this week captures well the mood we are seeing across professional services firms of different sizes. Firm...
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Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. ...
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High-performing teams are the difference between steady progress and real growth in professional services marketing and BD. Performance...
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Client experience is fast becoming a key driver of long-term growth for law firms that want to deliver real value, build lasting client...
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I had the pleasure of attending the Managing Partners Forum - Professional Services Growth Conference 2026. The theme of the day was...
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I joined the PM Forum webinar on next-gen M&BD strategies this week, and one theme came through very clearly: in tougher market...
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Firms cannot afford to fall at the final hurdle. BD must work alongside fee earners to equip them with greater confidence to win and grow...
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The most effective legal marketing today is designed to be useful, not just visible. Firms that are seeing real results are building...
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The smartest PR strategy for law firms isn’t creating more content, it’s repurposing existing expertise and turning that powerful thought...
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Firms can't afford to have their growth strategy depend on whether Graham in M&A feels like introducing ‘his clients’ to the employment...
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To mark International Women’s Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from...
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To mark International Women’s Day 2026, CMO Series REPRESENTS returns with a powerful conversation on leadership, equity and action in...
