What's your disguise? What we can learn about personal brand from the CIA.
I love hearing real experts talk. Everything they say is enlightening or novel in some way.
This video is a great example of that as it...
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Content with context: why the world's biggest tech firms need to communicate on a personal level
Last week I was sat with a senior director at a global tech firm who was describing to me the fundamental issues which he faces from a...
unknownx500
We don't care about what you sell. What we do care about is your capabilities - MS Amlin's Dr. Paul Taffinder
"The market landscape is shifting quite dramatically for what startups and incumbents need to be thinking about on behalf of their...
Demand Gen Content Preferences Survey 2018 - what B2B buyers want from vendors
I was interested to read the Demand Gen Content Preferences Survey 2018. In short the survey found:
A majority (88%) agree that...
unknownx500
Instilling a Business Development Culture - PSMG
Morrison & Foerster's Michelle Elstein, (Director of Market Development & Strategy) led a fascinating Professional Services...
unknownx500
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