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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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The most valuable marketing asset that professional services firms have is their brand. Directly after that is the knowledge of their...

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For the better part of a decade, Passle has worked with firms and thought leaders to transform the way that they communicate with the...

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I had the pleasure of creating a podcast with the fabulous Alex Reid, to learn about what his first few months have been like since...

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In this episode of the podcast, Will Eke is joined by Alessandra Almedia Jones, Director of Marketing at Baker McKenzie. 

Will and...

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When you're a busy professional it can be tricky to find the time to sit down and create a piece of content. But, getting out an expert...

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US law firm Michal Best is doing a great job helping its clients succeed. I have been working with their Business Development and...

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Following on from Part 1, the PM forum has been running a virtual mentoring session for marketers in professional services looking to...

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Now I am exactly as the title suggests, a complete beginner and novice when it comes to the world of trade secrets, IP and patents and so...

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2020 was a transformational year for thought leadership in professional services. With all the confusion and changes in the industry...

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Professional services firms are not like other companies. Their markets are crowded and highly competitive, they are usually owned by...

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We often end up in conversations with professionals at law firms, accountancy companies, and consultancies around what content they...

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For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level,...

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