PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer.  Cam...

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez...

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live...

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and...

Thought leadership is something that most legal marketers will be familiar with. Firms spend lots of time and effort on writing articles...

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of...

Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie...

At our first-ever CMO Series Live conference in New York City this summer, I had the pleasure of attending the first session of the day...

Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...

Three-quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...

Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a...

Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an...

The heads of large law firms do not feel their marketing communications portray their expertise very well, according to new research.

In this edition of the Legal Diary, Edward Fennell discusses Passle's Legal Marketing Leadership Research and why it's time for lawyers...