Dimension Data CMO, Ruth Rowan and the Content Cross-Hairs
Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...
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Closing Enterprise Deals in 2017 - Prospecting, Meetings & the Tricky Bits In Between.
Another fantastic panel discussion at the SalesHacker conference 2017, this time involving 3 sales leaders in the IT Services/Software...
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Are you game for this week's content challenge? Here's how I did it
Those connected to me on LinkedIn will have notice that I've taken to creating a weekly video specially for the network, in which I share...
How to demonstrate Subject Matter Expertise
I met with the CEO of a software consultancy recently and the conversation moved to the subject of Subject Matter Experts (or SMEs in...
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Expert-to-Expert Marketing: 3 Reasons Why You Need More Than Digital Marketing [Infographic]
It might seem counter-intuitive for someone who is, essentially, a digital marketer to exclaim that There Is More To Life Than Digital...
![Expert-to-Expert Marketing: 3 Reasons Why You Need More Than Digital Marketing [Infographic]](https://passle-net.s3.amazonaws.com/Passle/53d0c8edb00e7e0540c9b34b/ProcessedImages/5420381f3d947406f47d20ed/2017-09-20-11-01-55-658-59c24aa33d947616e400e56b_5000x500.png)
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