PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

The most valuable marketing asset that professional services firms have is their brand. Directly after that is the knowledge of their...

For the better part of a decade, Passle has worked with firms and thought leaders to transform the way that they communicate with the...

I had the pleasure of creating a podcast with the fabulous Alex Reid, to learn about what his first few months have been like since...

In this episode of the podcast, Will Eke is joined by Alessandra Almedia Jones, Director of Marketing at Baker McKenzie. 

Will and...

When you're a busy professional it can be tricky to find the time to sit down and create a piece of content. But, getting out an expert...

US law firm Michal Best is doing a great job helping its clients succeed. I have been working with their Business Development and...

Following on from Part 1, the PM forum has been running a virtual mentoring session for marketers in professional services looking to...

Now I am exactly as the title suggests, a complete beginner and novice when it comes to the world of trade secrets, IP and patents and so...

2020 was a transformational year for thought leadership in professional services. With all the confusion and changes in the industry...

Professional services firms are not like other companies. Their markets are crowded and highly competitive, they are usually owned by...

We often end up in conversations with professionals at law firms, accountancy companies, and consultancies around what content they...

For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level,...