"People buy from people, not companies" A horrendously overused statement, but conversations I've had in recent weeks have massively...
Every day seems to produce a new dating term! From ghosting to kittenfishing, there are new and strange ways of describing the rather...
Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...
I have spent the day at Sales Hacker 2017 in London. It was a very insightful event involving hearing sales leaders sharing their...
Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...
A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...
If you work in marketing then you've no doubt heard these lyrics sung to many a tune: 'increase spend on video marketing', 'create more...
Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...
Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...
When selling your product or service to another business how do you go about making that first contact with a firm? So often people...
