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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the...
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Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
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The team here at Passle recently published our annual UK Legal Thought Leadership Index.  There are a number of measurements throughout...
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Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it...
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I have had a number of conversations with law firm clients over the last with weeks, discussing whether law firms should "Gate" their...
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If you are a "fee earner" working in Professional services it is likely that you are an expert in whichever field you specialise in. ...
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Expertise and knowledge are what differentiate Professional Services firms. No matter how large or small the problem, the first choice...
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In two weeks time, the LMA annual conference kicks off virtually. I'm excited to be presenting alongside a brilliant marketer in Linda...