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Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Connor Kinnear
Chief Marketing and Business Development Officer, Passle
London, United Kingdom
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Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
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The team here at Passle recently published our annual UK Legal Thought Leadership Index. There are a number of measurements throughout...
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Content is King, but for Professional Services Marketers thought leadership is difficult. The in-depth market knowledge required makes it...
I have had a number of conversations with law firm clients over the last with weeks, discussing whether law firms should "Gate" their...
If you are a "fee earner" working in Professional services it is likely that you are an expert in whichever field you specialise in. ...
Expertise and knowledge are what differentiate Professional Services firms. No matter how large or small the problem, the first choice...
In two weeks time, the LMA annual conference kicks off virtually. I'm excited to be presenting alongside a brilliant marketer in Linda...
