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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Olivia Backon

Senior Client Success Consultant , Passle

Oxford, United Kingdom

https://www.linkedin.com/in/oliviabackon/

About me

I work closely with Marketing and Business Development experts at a range of legal and professional services firms to enhance their thought leadership programmes. A key focus of my work is to ensure Passle clients are able to adopt the software in a way to gain the most value for their individual firm.

Best practice examples and data-driven insights are my key strategies to ensure firms using Passle to power their content are able to give their experts a voice online, stay front-of-mind with their clients and drive real business impact.

Upgrade to the Passle Gateway Extension today

Dec 10, 2024

Upgrade to the Passle Gateway Extension today

By Abigail Taylor Olivia Backon Charlotte Knight

Heads up, Passle users: the original Passle Button extension is retiring after March 31, 2025. But don’t worry - it’s being replaced with...

The ROI of thought leadership - insights from IBM

Dec 03, 2024

The ROI of thought leadership - insights from IBM

By Olivia Backon

I recently listened to a podcast that welcomed Cindy Anderson (Global Lead for Thought Leadership Engagement and Eminence) and Anthony...

What decision-makers think about thought leadership in 2024.

Nov 18, 2024

What decision-makers think about thought leadership in 2024.

By Olivia Backon

Looking back at 2024, thought leadership research has once again provided a range of insightful outcomes. Not only the success of thought...

The one line that tripled law firm news digest subscriptions

Oct 09, 2024

The one line that tripled law firm news digest subscriptions

By Olivia Backon Sarah Strachan Freddy Dobinson +3 more...

Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...

Discover Passle Approvals & Enhanced Governance Suite: Safe & Scalable Content Management

Aug 01, 2024

Discover Passle Approvals & Enhanced Governance Suite: Safe & Scalable Content Management

By Charlotte Knight

Clear Governance, the second of Passle's 4 pillars of successful thought leadership, means deploying well-understood processes for...

A&O Shearman chose Passle to drive thought leadership on new merged website

Jul 24, 2024

A&O Shearman chose Passle to drive thought leadership on new merged website

By Freddy Dobinson Olivia Backon Charles Cousins +2 more...

Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge...

Leveraging LinkedIn to Transform your Lawyers from Experts to Activators

Jun 27, 2024

Leveraging LinkedIn to Transform your Lawyers from Experts to Activators

By Olivia Backon

Empowering lawyers to become ‘Activators’ is a great way to increase the reach of your firm's thought leadership. While legal marketing...

Discover Client Connect: Elevating your Business Development Game

Feb 20, 2024

Discover Client Connect: Elevating your Business Development Game

By Charlotte Knight

Client Connect isn't just another feature for Passle clients – it's a real game-changer that many have grown to love. But if you're not...

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