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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Olivia Backon

Client Success Team Lead - EMEA, Passle

Oxford, United Kingdom

https://www.linkedin.com/in/oliviabackon/

About me

I collaborate closely with Marketing and Business Development leaders across a range of legal and professional services firms to elevate their thought leadership programs. My primary goal is to ensure that Passle clients seamlessly integrate our software, maximizing its value for their unique business needs.

By leveraging best practice examples and data-driven insights, I empower firms to amplify their experts' voices online, maintain strong visibility with clients, and drive measurable business results. The most rewarding aspect of my role is discovering innovative ways to deliver tailored solutions that align with each client's objectives.

How Passle's Global Thought Leaders Planted 2,000 Trees

19 December, 2024

How Passle's Global Thought Leaders Planted 2,000 Trees

By Olivia Backon

As a way of maximising user engagement with Passle thought leadership programs, we introduced gamification to all client launches. ...

Upgrade to the Passle Gateway Extension today

10 December, 2024

Upgrade to the Passle Gateway Extension today

By Abigail Taylor Olivia Backon Charlotte Knight

Heads up, Passle users: the original Passle Button extension is retiring after March 31, 2025. But don’t worry - it’s being replaced with...

The ROI of thought leadership - insights from IBM

03 December, 2024

The ROI of thought leadership - insights from IBM

By Olivia Backon

I recently listened to a podcast that welcomed Cindy Anderson (Global Lead for Thought Leadership Engagement and Eminence) and Anthony...

What decision-makers think about thought leadership in 2024.

18 November, 2024

What decision-makers think about thought leadership in 2024.

By Olivia Backon

Looking back at 2024, thought leadership research has once again provided a range of insightful outcomes. Not only the success of thought...

The one line that tripled law firm news digest subscriptions

09 October, 2024

The one line that tripled law firm news digest subscriptions

By Olivia Backon Sarah Strachan Freddy Dobinson +2 more...

Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...

Discover Passle Approvals & Enhanced Governance Suite: Safe & Scalable Content Management

01 August, 2024

Discover Passle Approvals & Enhanced Governance Suite: Safe & Scalable Content Management

By Charlotte Knight

Clear Governance, the second of Passle's 4 pillars of successful thought leadership, means deploying well-understood processes for...

A&O Shearman chose Passle to drive thought leadership on new merged website

24 July, 2024

A&O Shearman chose Passle to drive thought leadership on new merged website

By Freddy Dobinson Olivia Backon Charles Cousins +2 more...

Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge...

Leveraging LinkedIn to Transform your Lawyers from Experts to Activators

27 June, 2024

Leveraging LinkedIn to Transform your Lawyers from Experts to Activators

By Olivia Backon

Empowering lawyers to become ‘Activators’ is a great way to increase the reach of your firm's thought leadership. While legal marketing...

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