84% of law firms say they’re missing out on cross-selling, despite 99% agreeing it’s their biggest opportunity for growth. The result? An estimated $190 million in lost revenue per US firm and £44 million per UK firm. Most firms know the value of cross-selling, but struggle to execute.

 CrossPitch AI is built to change that, making it easier for lawyers to share expertise, connect across teams, and uncover new opportunities with existing clients.

How we ensure a successful launch of CrossPitch AI:

Over the years, Passle has rolled out software to thousands of professionals. We've built all those learnings into how we deliver CrossPitch AI.

These principles are baked into CrossPitch AI and how we launch:

• Zero disruption to the lawyers, our golden rule is to add value and reduce noise
• Launched in manageable stages, that your firm can take when it's best able
• Showing the value regularly from week 1, in a way that resonates
• Nobody launches alone, our Client Success team are right there every step of the way

Alongside these baked-in principles, there are a few extra components that ensure success.

Activate Immediately with High-Value Content

Once CrossPitch AI is announced, don’t wait. Begin distributing content straight away, CrossPitch AI ensures it's delivered to the most relevant people internally.

This immediate value will demonstrate the product’s power and create a flywheel effect. More sharing, more visibility, more results.

Measure, Learn & Refine

CrossPitch AI isn’t just a broadcast tool - it includes tracking and analytics to help you see what’s resonating and what’s not. Monitor engagement, identify trends, and use these insights to continuously refine your strategy.

Ready to Break Down Silos and Drive Growth?

CrossPitch AI is already transforming how legal and professional services firms think about internal collaboration and business development. If you're ready to empower your people with the knowledge they need - at the moment they need it - Book a demo today and see how CrossPitch AI can transform your firm’s cross-selling strategy.