I started regularly posting on the Professional Services Marketing Passle in January, leading to a weekly newsletter that you can subscribe to here.

As we’re coming up to the end of April, I thought it would be interesting to see which posts accrued the most views.

The Top 7:

1. Law Firms: how do they engage online

This post comes with an infographic and some statistics from Passle’s research into the UK top 200 law firms.

2. 7 of the best blogging platforms

A post giving a quick rundown of 7 blogging platforms you might not have heard of – the perfect one for you (or your business) might be in the mix…

3. How to write killer headlines without using linkbait

Explains itself. I’ve had such great feedback on this one that I really expected it to claim the first place spot!

4. Blogging when you’re not a writer A few tips to help people who are not professional writers. Are you seeing a theme emerge here?

5. How to better integrate social media marketing into your daily life Some advice for people who are fairly new to social media marketing to learn how to make it easier…

6. 5 content marketing tips you can learn from The Voice

A topical one, which accounts for its success I think! I just got inspired while sitting on my sofa at home!

7. Building your personal brand: first steps I tackled a term that many people find a bit icky, and tried to show what it could mean in practical terms.

Conclusions

I was a little surprised by which post was the most viewed actually, as it was a slow burner accruing steady views every day rather than a notable spike. I also expected the personal brand post to rank higher as it felt, at the time, like it had struck a chord with many people. We all have favourites I suppose!

It seems clear that the posts with a writing/blogging angle were the most shared ones. I think this demonstrates how content marketing is at the front of everybody’s mind.

If there is an aspect of content marketing and/or social media marketing that you find particularly difficult, then do let me know in the comments or on twitter (@ctrevien). I’d be more than happy to feature it in a future post….