Scott Bales, author of Mobile Ready, shares his insights on mobile technology here. Rather than encouraging banks to jump feet-first into mobile apps, he asks them to question their decisions based on four observations:

  • Facts: who are their customers?
  • Pain: what problems do they currently face with their finances?
  • Behaviour: what are they currently doing without your solution?
  • Goals: what are they trying to achieve?

If banks can find a solution to their customers' financial problem(s) and translate it/them into an app, then success looks highly likely....