This is where TellApart steps in. The advertising platform help its clients create profiles that predict user behaviours and locations. More specifically, TellApart gives advertisers the option to create anonymous consumer profiles with data retrieved from more than 100 online and offline sources. Moreover, TellApart uses real-time data—via feeds and tags—to update the corresponding profiles and enables advertisers to gain a deeper understanding of their customers. What does this mean? Twitter is basically stepping up its personalisation and segmentation game, aiming to bring relevant and timely ads to its users. Leveraging real-time data, will help the social network identify trends and offer the best possible ad experience in order to secure high conversion rates – and satisfied advertisers.

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