A useful blog which stresses the importance of focus in any marketing strategy. You lose clients by being inconsistent.

There are two main takeaways here:

  • work out what the driving message of your firm is, and make sure this translates to your website and any content you produce (including on social media).
  • make it as easy as possible for people to contact you on every page of your website rather than hidden away. Think of having a contact form on your landing page perhaps?