Feb 19, 2018 8 content marketing mistakes By James Barclay Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...
Nov 10, 2017 "Not all companies are created equal": 5 questions for Hans van Gent By Passle In this informal series, I like to ask content marketing leaders 5 questions about their background, pet peeves, and strategies! This...
Jul 10, 2017 Hotwire PR Passle winners - showing how a competition helps drive behaviour.... By James Barclay Competitions are a great way to get people doing new things. If you have used Passle you will know that we gamify the introduction of...
Jun 14, 2017 "Start thinking of your content as more than marketing" By Passle David Spark makes the point that the term "content marketing" is quite limiting, when you think of all the benefits it brings. He has...
Jun 13, 2017 10 ways to repurpose your content By Passle I was a guest writer for last month's Banking on Content Newsletter: Your Guide to Effective Corporate Bank Marketing, and decide to...
Feb 12, 2017 PwC Identify the Need for Authentic Content to Drive Business Growth By Passle I was met at Heathrow this morning by a huge banner advertising Microsoft’s Cloud offering through their partnership with The Special...
Jan 09, 2017 Legere and T-Mobile Demonstrate Authenticity is Key By Passle I have long been a fan of John Legere, not only for his constant running and flash giveaways on twitter but for the example he sets...
Nov 29, 2016 Is Your Online Brand Worth $25million Dollars - Casey Neistat's Is... By Passle All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week. It was clear for...
Oct 30, 2016 Social Selling - Are You Engaged? By Passle With Deloitte's recent mobile survey finding the 'almost half of 18-24 year olds check their phone in the middle of the night' and over...
Sep 08, 2016 Checks and balances: Setting your editorial policy... By Freddy Dobinson When it comes to differentiating your business from the other firms in your space there is one factor that no other can replicate... your...
Sep 05, 2016 What makes your newsletter sticky? By Freddy Dobinson A couple of weeks ago Passle was excitingly featured on Product Hunt - the place that every day curates a list of the top products and...
Aug 23, 2016 My Job is too "Boring" to write Content By Freddy Dobinson This is a conundrum we often run into when getting subject matter experts to regularly share their insights online. There is often an...
Jun 16, 2016 How and why you need to do content marketing right By Passle There's no doubt about it, you've been on the receiving end of content marketing before. If you trust or are an advocate of any brand,...
Jun 15, 2016 Content Finding and Planning: a Few Tools By Passle When you’re creating content as part of a wider team, it’s important to have a system that works for finding and sharing content. Here...
May 31, 2016 If Neil Patel told you to jump off the bridge with 200 words, would you do it? By Passle I enjoyed this post by Jason Quey which echoes many of my own feelings. Clients are often asking us for tips to create the optimal Passle...
May 27, 2016 BBC Cuts Ruined My Fluffy American Pancakes! By Passle I was as angry as the other 120k people who signed a petition this week against the cancellation of recipes from the BBC website (mainly...