The majority of traffic on law websites goes to the lawyers' biographies - and yet, these are not always given the attention they should be.

How many times have you headed to that section, only to find the same drab, out-of-date biography?

Lee Feldman's article, linked to below, explains how you can convert clients through your bio in a few easy steps. These should also be applied to your Linkedin profile:

  • Add a summary
  • Be specific about your area of expertise
  • Add a video box
  • Link and leverage your social media presence
  • Be a person, not just a lawyer
  • avoid "high school yearbook" style headshots

To this, I'd add, link your profile to your blog, or any articles you've written, so that prospective clients can see you demonstrate your expertise.