TrustRadius’s 2015 Social Media Marketings Trends report is now out, based on the answers of nearly 600 social media practitioners.

There are a few interesting findings within.


Proving ROI continues to be an issue. As Megan Headley says, ‘marketers are trapped between readily available “vanity metrics” such as likes and followers and difficult-to-measure objectives such as brand awareness.’

It’s no surprise that ‘measuring ROI’ was ranked 1st in terms of challenges faced by marketers (60%), followed by ‘tying social activities to business outcomes’ (50%), and ‘developing our social media strategy’ (48%).


The report makes interesting comparisons between company sizes, but a common goal across the board is to raise brand awareness. Small and mid-sized businesses are both interested in generating leads and driving traffic to their websites, whereas enterprises have a stronger focus on customer service and audience reach.

There is still a trend of struggling to align these goals with their overall business.

You can download the full free report here.