September 23, 2015 | less than a minute read

What is the deal with Klout?

Passle

Klout has added YouTube to its algorithm - views, likes and other interactions on your channel can now boost your overall score.

Not everyone knows that you can control your Klout score, to an extent, by logging into Klout itself and linking it to your various social media accounts.

I say that, because I only got around to adding networks beyond twitter for Passle a few days ago. Today, we jumped from a Klout score of 51 to a score of 61. Quite a leap, and we have the addition of our Instagram account to thank for it.

Not that a Klout score is the be all and end all of course, but it's still nice.

Tip: you can download a Klout chrome extension to see a twitter user's Klout scores at any time.

Klout have added YouTube to their algorithm, meaning that all YouTube related activity including views, shares, likes/dislikes now play a part in your overall Klout score. This will be the ninth social network added to Klouts interface, joining an already existing Twitter, Facebook, Facebook Pages, Google+, LinkedIn, Instagram, Foursquare and Lithium Communities. Klout is the global leader in measuring online influence for individuals, and brands alike, and was acquired byLithium Technologies in March 2014. Klout has more than 700 million social profiles on their network and more than 15 billion pieces of data are processed everyday, when updating Klout scores.