We internauts do love declaring the demise of various products, when it’s not Google +, it’s infographics, but, as is often the case, the rumours have been grossly exaggerated.

It would be more accurate to say that there is infographic fatigue. Now that everyone and anyone can create infographics in a few clicks, they are no longer seen as the shiny new kid on the block.

This does not mean that you should remove infographics from your marketing vocabulary – they’ve been around for centuries and will undoubtedly continue to be important.

What it does mean is that in a world over-saturated with infographics you should favour quality over quantity to stand out. Save it for special research projects and spend time designing it so that it is as effective as it could be.

I have written a guide to creating beautiful infographics without Photoshop here.