Feedback is one of the most effective tools legal marketers and BD professionals have, but giving it to lawyers can come with challenges:
- Standard metrics are meaningless. Lawyers care less about impressions or clicks and more about a focused set of key clients and prospects.
- One-size reports do not fit anyone. Each lawyer has their own priorities. At a large firm, you need 1,000 different reports for 1,000 different lawyers.
- Lawyers are hard to reach. They’re busy, so feedback has to be relevant, timely, and easy to digest.
CrossPitch AI solves this. The software delivers AI-tailored feedback directly to your lawyers, with no extra work. You get the power to send truly personalized reports, at scale.
In addition to the highly relevant posts CrossPitch AI delivers to help build awareness and trust between lawyers at your firm, the insights on who is engaging with your content are incredibly valuable.
Each message - and the firms mentioned within - is personalized for every individual lawyer. They typically look like this:

CrossPitch AI pulls details from each lawyer’s bio and cross-references them with reader data from platforms like Lexology, Mondaq, and JD Supra. It then delivers tailored feedback to each lawyer.
This is all just part of how CrossPitch AI drives transformation and engagement from lawyers, building trust and awareness to make cross-selling happen at your firm.