I am currently reading Arnie Kuenn and Brad Kuenn's fantastic Content Marketing Works: 8 Steps to Transform your Business.

One section in particular gives 16 examples of effective types of content your business could use. I recommend buying the book to see why they recommend these as particularly effective. In the meantime, here they are, simply listed:

• Press releases
• Top lists
• Curation
• Pricing & costs
• Comparisons & Reviews
• Resource Pages
• Interviews
• Round ups
• Infographics
• Videos
• Webinars
• Podcasts
• Product pages
• Case Studies
• Whitepapers
• Free guides

How many of these are you doing? If the answer is none, then it might be time taking a good look at your content marketing strategy (and maybe investing in their book).