I am currently reading Arnie Kuenn and Brad Kuenn's fantastic Content Marketing Works: 8 Steps to Transform your Business.

One section in particular gives 16 examples of effective types of content your business could use. I recommend buying the book to see why they recommend these as particularly effective. In the meantime, here they are, simply listed:

  • Press releases
  • Top lists
  • Curation
  • Pricing & costs
  • Comparisons & Reviews
  • Resource Pages
  • Interviews
  • Round ups
  • Infographics
  • Videos
  • Webinars
  • Podcasts
  • Product pages
  • Case Studies
  • Whitepapers
  • Free guides

How many of these are you doing? If the answer is none, then it might be time taking a good look at your content marketing strategy (and maybe investing in their book).