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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

22 results for: strategy
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A huge number of people need washing machines, but no matter how good your marketing message or how well trained your business...
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"When no one knows where else to go, they give it to marketing. That takes away from them really adding value." says Sadie Baron, CMO of...
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'All leadership is about change - especially in business'.  This was great advice I received last week.  We talked about lots of other...
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At a typically excellent event for PSMG, speakers at the annual conference delved into Professional Services and the Fourth Industrial...
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Growing by 37x in a year or contracting by 97%. That is the compound mathematical effect of being 1% better every day, instead of 1%...
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The morning alarm goes off and for the first time in the last few weeks, I hear my deafening alarm tone blare out. No Three Lions. No...
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Understanding your prospects' purchasing intentions can be a difficult beast to navigate as they don't sit statically. A number of...
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Back in 2015, Michelle Maier of Fox Rothschild was already some way ahead of her industry peers, citing the growing importance of highly...
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The follow-up email.  You know you should do it but it can easily slip to the bottom of your large pile of things to do.  Example:  Your...
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Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...
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It's that time of year, marketing activities are reaping opportunities. For leads(accounts?) that are not ready to purchase or will not...
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I'm excited to be flying out to "The Big Easy" (New Orleans) on Sunday afternoon to attend the Legal Marketing Association annual...
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Thanks to the recommendation from Kyle Hughes, at the top of this year's reading list was 'Winners' by Alastair Campbell. I could spend a...
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Every year January is packed with Sales Kick-offs (SKO) all over the world from SAP, IBM, Microsoft or Oracle. I have been fortunate to...
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My colleagues Adam Elgar and James Barclay have previously written about Michelin as an early example of content marketing. It's a...
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When you're just starting with content marketing, it's really important that you get the first steps right. The danger of just getting...