Jan 06, 2021 Marketing philosophy - be there when the washing machine breaks. By Samuel Page A huge number of people need washing machines, but no matter how good your marketing message or how well trained your business...
Nov 25, 2019 Where to use tech in your legal marketing By Tom Elgar "When no one knows where else to go, they give it to marketing. That takes away from them really adding value." says Sadie Baron, CMO of...
May 13, 2019 Be a visionary leader - even (and especially) if you are not C suite level By James Barclay 'All leadership is about change - especially in business'. This was great advice I received last week. We talked about lots of other...
Mar 26, 2019 PSMG Conference 2019: Planning for change, adding real value to your clients and learning how to sell professional services By Eugene McCormick At a typically excellent event for PSMG, speakers at the annual conference delved into Professional Services and the Fourth Industrial...
Feb 08, 2019 The astonishing importance of incremental gains. By Adam Elgar Growing by 37x in a year or contracting by 97%. That is the compound mathematical effect of being 1% better every day, instead of 1%...
Jul 12, 2018 It's not coming home. A lesson in scenario planning. By Freddy Dobinson The morning alarm goes off and for the first time in the last few weeks, I hear my deafening alarm tone blare out. No Three Lions. No...
May 24, 2018 How to Make your Strategic Account Management Actionable By Freddy Dobinson Understanding your prospects' purchasing intentions can be a difficult beast to navigate as they don't sit statically. A number of...
May 21, 2018 The best way for law firms to reach their target accounts? Dynamic, 'Snackable' Content By Eugene McCormick Back in 2015, Michelle Maier of Fox Rothschild was already some way ahead of her industry peers, citing the growing importance of highly...
May 03, 2018 GoTo Post: A powerful - and easy - way to follow up By James Barclay The follow-up email. You know you should do it but it can easily slip to the bottom of your large pile of things to do. Example: Your...
Apr 23, 2018 How Sales can play a key role in content creation that will make an unaware, engaged prospect or current client buy By Passle Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...
Apr 16, 2018 5 ways B2B companies can master the art of lead nurture By Samuel Page It's that time of year, marketing activities are reaping opportunities. For leads(accounts?) that are not ready to purchase or will not...
Apr 06, 2018 "THE BIG EASY" - How to retain clients and win new clients using content written by your subject matter experts By Connor Kinnear I'm excited to be flying out to "The Big Easy" (New Orleans) on Sunday afternoon to attend the Legal Marketing Association annual...
Feb 19, 2018 How to 'Win' at your 2018 Account Planning - A Lesson on Strategy from Alastair Campbell By Freddy Dobinson Thanks to the recommendation from Kyle Hughes, at the top of this year's reading list was 'Winners' by Alastair Campbell. I could spend a...
Jan 16, 2017 Are you having a Sales Kickoff? Account Review is Critical for 2017 Success By Passle Every year January is packed with Sales Kick-offs (SKO) all over the world from SAP, IBM, Microsoft or Oracle. I have been fortunate to...
Jul 04, 2016 A brief history of content marketing By Passle My colleagues Adam Elgar and James Barclay have previously written about Michelin as an early example of content marketing. It's a...
Jun 08, 2016 Content Marketing - Getting Started By Adam Elgar When you're just starting with content marketing, it's really important that you get the first steps right. The danger of just getting...