Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be. The vast technological advances that have occurred in recent years make the more traditional 'push' marketing strategies seem near-redundant. People want to make reasoned decisions based on information, whilst simultaneously connecting with brands to yield positive experiences. Such experiences will not only keep people coming back, but will drive brand loyalty, which in turn can deliver new customers.
Content-rich newsletters are a great way to win brand loyalty and keep your business in the forefront of your customers' and prospects' minds. Make sure the content of your newsletters is valuable and relevant to your target audience and be mindful how frequently you send them. A regularly-scheduled newsletter (perhaps weekly or monthly) that keeps your audience interested and engaged with your business is a step in the right direction.
It’s silly to believe that consumers think about your brand all of the time. In fact, you’re lucky if they think about your brand until they’re making a grocery list. Luckily, content marketing is ideal for engaging your consumers in between purchase periods. Newsletters specifically can reach your consumers on a regularly-scheduled basis. While you don’t want to spam your subscribers, a weekly or twice-weekly ping can yield fantastic results. Not only will your readers be subtly reminded of your presence, but they can gain familiarity with your brand voice over the long term.