This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...
Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...
Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...
Another good piece from Steve Olenski. Here he covers some key metrics that indicate content marketing ROI. He signs off the article with...
Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....
