Patagonia. A Masterclass in Brand Advocacy
Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
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Your Clients are Shopping Around
Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...
Who Are You Loyal To?
Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...
The rise of Personal Authority
Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...
Authoritative Content = Greater Return
Another good piece from Steve Olenski. Here he covers some key metrics that indicate content marketing ROI. He signs off the article with...
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