20 Nov, 2020 The secret sauce of a successful Employee Advocacy programme - PM Forum Session with Yvonne Boateng By Charles Cousins Alistair Bone This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
30 Nov, 2016 Patagonia. A Masterclass in Brand Advocacy By Passle Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
14 Nov, 2016 Your Clients are Shopping Around By Passle Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...
18 Jul, 2016 Who Are You Loyal To? By Passle Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...
19 May, 2016 The rise of Personal Authority By Adam Elgar Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...
18 Jan, 2016 Authoritative Content = Greater Return By Passle Another good piece from Steve Olenski. Here he covers some key metrics that indicate content marketing ROI. He signs off the article with...
18 Dec, 2015 How to Drive Brand Loyalty in Your Customers By Passle Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....