11/20/2020 1:06:01 PM The secret sauce of a successful Employee Advocacy programme - PM Forum Session with Yvonne Boateng By Charles Cousins Alistair Bone This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
11/30/2016 11:48:53 AM Patagonia. A Masterclass in Brand Advocacy By Passle Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
11/14/2016 12:06:21 PM Your Clients are Shopping Around By Passle Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...
7/18/2016 1:58:43 PM Who Are You Loyal To? By Passle Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...
5/19/2016 11:39:19 AM The rise of Personal Authority By Adam Elgar Personal Authority is essentially a new badge for the brand of the individual and, as this article points out, it is becoming...
1/18/2016 11:42:38 AM Authoritative Content = Greater Return By Passle Another good piece from Steve Olenski. Here he covers some key metrics that indicate content marketing ROI. He signs off the article with...
12/18/2015 5:16:34 PM How to Drive Brand Loyalty in Your Customers By Passle Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....