06 Jan, 2020 Regular Email Newsletter Marketing - Absolutely brilliant with one massive caveat... By James Barclay I have been sending email newsletters to clients and prospects since 1997. That is a long time and I have done it very well and very...
07 Nov, 2018 Newsletters - What works? Examples from the best By Samuel Page Keeping front of mind with your most important clients and prospects is an everyday challenge for B2B marketers. For many, a "newsletter"...
16 Oct, 2017 How do I grow my audience? 6 steps to build a digital community around your brand. By Eugene McCormick Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a community around you and your...
15 May, 2017 Influence - if you want to see if you are winning throw your target a ball and see if they throw it back By James Barclay This is pretty obvious but in our world of creating content it is a timely reminder to ensure we are taking our prospects along a...
27 Feb, 2017 The importance of having a deadline event. By Freddy Dobinson Last week I registered for Reading Half Marathon. Having run this event for the last 4 years, I thought it's a good opportunity to...
05 Sep, 2016 What makes your newsletter sticky? By Freddy Dobinson A couple of weeks ago Passle was excitingly featured on Product Hunt - the place that every day curates a list of the top products and...
01 Aug, 2016 To pop up or not to pop up? By Passle I admit, I've always had an instinctively negative reaction to pop ups asking for your email address. They're often badly designed,...
11 Jul, 2016 The best performing newsletter headlines are.... By Passle It's always fascinating to hear insights from other businesses on what works for them in terms of newsletters and email marketing. As...
28 Jun, 2016 In life, politics, football, penguins and content - teamwork is everything By James Barclay Last night those of us who are unfortunate enough to support England's football team watched Iceland (population just 330,000) beat...
26 May, 2016 Employee Advocacy and Passle's newsletter generator By Passle There have been some exciting changes to Passle's newsletter generator in this last release. We've created an "internal" version which is...
05 Apr, 2016 Unsure of where to start with your newsletter mailing list? By Passle Exporting your LinkedIn connections is a good idea. It's a very quick and easy process that results in a nice, tidy spreadsheet with all...
07 Mar, 2016 Which is the best day of the week to send your email newsletter? By James Barclay I always thought the best day to send out an email newsletter was Tuesday but I am changing my mind. What I had not considered until...
25 Jan, 2016 Why email newsletters work for B2B content By Adam Elgar The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...
20 Jan, 2016 Throwing Away that Dusty, Old Mailing List that Nobody Cares About By Passle Each week, I talk to clients about sending out weekly/monthly newsletters via Passle. People are always very keen on the idea, as they...
19 Jan, 2016 Happy birthday to our newsletter! By Passle I sent out today our 52nd newsletter, making this its one year anniversary! That's a whole year of B2B marketing insights delivered to...
18 Dec, 2015 How to Drive Brand Loyalty in Your Customers By Passle Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....