PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I have been sending email newsletters to clients and prospects since 1997.  That is a long time and I have done it very well and very...

Keeping front of mind with your most important clients and prospects is an everyday challenge for B2B marketers. For many, a "newsletter"...

Presuming you already have a Twitter, LinkedIn and Facebook account, how do you take the step to creating a community around you and your...

This is pretty obvious but in our world of creating content it is a timely reminder to ensure we are taking our prospects along a...

Last week I registered for Reading Half Marathon. Having run this event for the last 4 years, I thought it's a good opportunity to...

A couple of weeks ago Passle was excitingly featured on Product Hunt - the place that every day curates a list of the top products and...

I admit, I've always had an instinctively negative reaction to pop ups asking for your email address. They're often badly designed,...

It's always fascinating to hear insights from other businesses on what works for them in terms of newsletters and email marketing. As...

Last night those of us who are unfortunate enough to support England's football team watched Iceland (population just 330,000) beat...

There have been some exciting changes to Passle's newsletter generator in this last release. We've created an "internal" version which is...

Exporting your LinkedIn connections is a good idea. It's a very quick and easy process that results in a nice, tidy spreadsheet with all...

I always thought the best day to send out an email newsletter was Tuesday but I am changing my mind.  What I had not considered...

The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...

Each week, I talk to clients about sending out weekly/monthly newsletters via Passle. People are always very keen on the idea, as they...

I sent out today our 52nd newsletter, making this its one year anniversary! That's a whole year of B2B marketing insights delivered to...

Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....