Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much half the people (including my nephews and niece) were playing Pokémon GO. if you have not heard about Pokémon GO - you will... a lot!
Released in US, Aus and NZ Pokémon GO is a mobile based treasure-hunt-like game and the stats are staggering. Put very simply the gameuses your phone’s GPS and camera to turn the real world into a massive hunting ground for Pokemon creatures.
This from Forbes yesterday 'As of 48 hours ago, Pokémon GO was installed on 5.6% of all Android devices in the United States, and is installed on more Android phones than Tinder (insert “Pokemon is now more popular than sex” joke here). Not only that, but on average users are spending twice the amount of time engaged with Pokemon GO than they are on apps like Snapchat.' It is expected that this mobile phone game is poised to surpass Twitter in daily active users on Android.
We know that games are great content but this is off the charts! Already businesses are getting involved - click here. Many businesses locations are in the game as 'PokeStops' and in the US shops are turning this extra foot traffic into extra dollars with Pokémon themed products.
It'll be interesting to see what we can learn from this for B2B content marketing.
Check out Pokemon Go Video on YouTube
Cops and kids are playing Pokémon Go together in the streets, local businesses are tailoring their marketing around Pokémon Go, and self-professed socially awkward gamers are making new friends by the dozen. Walk around any neighborhood in America, and it’s clear that Pokémon Go is enormously popular and having a massive social impact. How massive, though? Data published today by SimilarWeb indicates that the mobile game is poised to surpass Twitter TWTR +4.09% in daily active users on Android.