PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

We have been using gamification at Passle for many years now, with great results. We take new clients through a ‘Proof of Value’ stage to...

Last week (before the coronavirus had spread even further!) I attended a lovely event organised by the PSMG and expertly hosted by Concep...

It was a hugely entertaining and final session of the first day at the Marketing Partner Forum in Miami with the session:  Match Game:...

Earlier this year, Dr Claire El Mouden spoke at Passle's Hero Academy about gamification, habit creation and KPIs. She presented some...

When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed...

Many of you have asked for a copy of El Mouden's keynote at our first Passle Hero Academy - so here they are. A video of her talk will be...

Below are 5 great tips on how to create habits that last. These are: Gamify your life when building habitsShare your goals with the...

Here is a quick video of Dr Claire El Mouden, a behavioural scientist at the University of Oxford, who happens to be the keynote speaker...

We are launching our first Passle User Event on 1st February! It's designed for you to find out about best practice, network with other...

Gamification is a big part of what we do at Passle, so when I found out about Green Hat People, a company founded in Sweden in 2006 that...

We are constantly asked by HR or Marketing or the Accounts team to do tasks that are outside of our key day to day tasks i.e. doing our...

Last week, Passle's first event, the B2B Content Marketing Toolkit was launched. As readers of this blog know, I was keen to make it as...

Yes, this is yet another thought piece on the phenomenon of Pokémon GO. I’ve been an avid player these last few weeks, using it as an...

Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much...

Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their...

Having recently visited one of our successful real estate clients and provided feedback on the gamification of their content strategy we...