Finding inspiration in unlikely places was a recent theme on this blog, so I was happy to find this recent article on Business 2 Community, which gives a few more ideas. As the author points out, it can be incredibly useful to step outside of your office to find ideas, by looking into popular media for instance. By relating these things back to your work you are positioning it into the real world and finding new ways to connect with people.

Over a year ago, for instance, I wrote 5 content marketing tips you can learn from The Voice. It's been shared 151 times on LinkedIn and 134 times on Facebook: not bad for an idea that came to me on my sofa....