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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

Onboarding as a marketing technique

This image has been doing the rounds on LinkedIn. It's gone viral to the extent that some of my French connections were sharing it. Inevitably, some people complained that English was being used in a French workplace, so I did some detective work to establish it was actually a British company (it is!)...

I used TinyEye Reverse Image Search, and the oldest record for it was this tweet. More searching turned up this blog in which the thought process behind the image was revealed.

Onboarding images are incredibly popular on LinkedIn. I've seen photos of desks waiting for the new arrival, starter-pack boxes filled with goodies, and more. Each one of these easily attracts hundreds of likes, comments, and shares. 

It's a great way to show off your business's culture: what makes you unique? how do you treat your employees? What do they need to get off to a great start? What should today's workplace be like?

As well as it being a great advert for candidates scoping you out, this reflects positively on your business too.

Next time a new employee joins - think about giving it a go.

The team I work with has been hiring too. We welcomed one newcomer two weeks ago, and two more just this week. And it occurred to me: maybe it would be helpful to spell out this unofficial stuff up front, on day 1. Maybe we just need to say what’s ok. To be explicit about the things that those of us who have been here a few years take for granted. So our team wrote a list of things it's ok to do at GDS. It's ok to: say "I don't know" ask for more clarity stay at home when you feel ill say you don't understand ask what acronyms stand for

Tags

onboarding, linkedin, gds