PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

It has never been more important to be seen online by the people that matter. But increasing your visibility online doesn't have to...

Recently, LinkedIn launched a new profile feature on their platform, 'Creator Mode', which allows 'regular' users to become 'LinkedIn...

The team here at Passle recently published our annual UK Legal Thought Leadership Index.  There are a number of measurements throughout...

You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...

Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen...

I'm a little ashamed to admit that I have a troubled relationship with the Passle corporate LinkedIn page.The page is a fair amount of...

I meet with various prospects every month and there are a couple of recurring comments that always spring up when the L (Linkedin) word...

There's an interesting rule of thumb that is useful for understanding the reach of a post on a social network like LinkedIn or Twitter....

A friend of mine who works in the US at LinkedIn shared a list of what makes a good LinkedIn profile and pointed towards the article...

LinkedIn know a fair bit about thought leadership so I thought it was interesting that they have an internal algorithm for assessing...

I've noticed recently some posts appearing on my LinkedIn feed from my LinkedIn Groups that I am a member of.  This is pretty strange as...

At events and conferences, it can be annoying when you chat with someone who you would like to connect with or follow up with but they...

One of the classic objections to going ahead with Passle is maybe best characterised as "let’s not run before we can walk". The idea is...

There is a way to download all the data LinkedIn has on your account.  Contact names, job titles, companies and, if the people you have...

It is pretty obvious but how we act online should reflect how we act in real life. That means if someone shares or likes your posts or...

The 2019 study below echoes the findings of previous years. It starts with a definition of Thought Leadership (below). I think this is...