Say your P's and Q's online as you do in real life
It is pretty obvious but how we act online should reflect how we act in real life. That means if someone shares or likes your posts or...
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What makes good content and how it drives demand generation and sales - Edelman and LinkedIn
The 2019 study below echoes the findings of previous years. It starts with a definition of Thought Leadership (below). I think this is...
LinkedIn Marketing Labs - building a content strategy
Last week I was on Linkedin Marketing Labs webinar where Hillary Lyons and Johnny Cullen took us through some of their tips for building...
Blitzscaling, Network Effects and Employee Advocacy
Towards the end of 2018, I received an email asking for my address so Reid Hoffman could send across a copy of his latest book. A few...
Your sales approach should stand out like Theresa May at a breakdance competition - in a good way.
My wife runs a small (but successful!) food PR company and after speaking with her the other day about the number of cold sales...
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